TOP 21 SOCIAL MEDIA PLATFORM

TOP 21 SOCIAL MEDIA PLATFORM

TOP 21 SOCIAL MEDIA PLATFORM

Summary

Find out the 21 most famous social media websites today. Some will be familiar, others may also not. Discover some that would possibly be super for your manufacturer however that you have but to explore.
11 min read👀

Whether you are a pro-social media marketer, a marketer searching to challenge into social media marketing, or a commercial enterprise proprietor searching to leverage on social media, it’s beneficial to comprehend the most famous social media web sites around. This will enable you to maximize your company attain on social media, interact with the proper people, and acquire your social media goals.

Read this The 10 Best And Worst Car Brands In The Automotive Industry

Of course, it isn’t solely about the dimension of social media sites. It’s additionally whether or not the social media web site is the proper healthy for your enterprise and you. Does it shape your manufacturer's image? Is your goal target audience the usage of that social media site? How many social media web sites can you manipulate at once?

To make things simpler for you. Some will be acquainted with you, others may sound overseas to you. It may be really worth analyzing extra about the social media web sites that may be first-rate for your company however that you have no longer explored.
The 21 most famous social media web sites in 2019

TOP 21 SOCIAL MEDIA PLATFORM

1. Facebook – 2.23 billion MAUs

Facebook is the largest social media web page around, with extra than two billion human beings the usage of it each month. That’s nearly a 0.33 of the world’s population! There are greater than sixty-five million companies the use of Facebook Pages and extra than six million advertisers actively merchandising their commercial enterprise on Facebook, which makes it an especially secure guess if you choose to have a presence on social media.

It’s convenient to get began on Facebook due to the fact nearly all content material structure works outstanding on Facebook — text, images, videos, stay videos, and Stories. But the word that the Facebook algorithm prioritizes content material that sparks conversations and significant interactions between people, in particular, these from household and friends. If you choose to research greater about succeeding with the up to date Facebook algorithm, Brian Peters, our Strategic Partnership Marketer, shared the secrets and techniques of the new algorithm and what you can do to thrive on Facebook.

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Also, be aware to optimize your content material for cellular as ninety-four percentage of Facebook customers get entry to Facebook with the aid of the cell app.

TOP 21 SOCIAL MEDIA PLATFORM

2. YouTube – 1.9 billion MAUs

YouTube is a video-sharing platform the place customers watch a billion hours of movies each day. To get started, you can create a YouTube channel for your manufacturer the place you can add movies for your subscribers to view, like, comment, and share.

Besides being the 2d largest social media site, YouTube (owned by way of Google) is additionally frequently recognized as the 2d greatest search engine after Google. (So if you choose your manufacturer to be on YouTube, I would advise studying up on YouTube SEO.)

Finally, you can additionally promote on YouTube to expand your attain on the platform.

3. WhatsApp – 1.5 billion MAUs

WhatsApp is a messaging app used by using humans in over one hundred eighty countries. Initially, WhatsApp was once solely used by way of human beings to speak with their household and friends. Gradually, humans commenced speaking with companies by WhatsApp. (When I was once in Bangkok to purchase a new suit, I communicated with the tailor by WhatsApp.)

WhatsApp has been constructing out its enterprise platform to permit groups to have a perfect commercial enterprise profile, to supply consumer support, and to share updates with clients about their purchases. For small businesses, it has constructed the WhatsApp Business app whilst for medium and giant businesses, there’s the WhatsApp Business API. Here are some tales of how agencies have been the usage of WhatsApp.

4. Messenger – 1.3 billion MAUs

Messenger used to be a messaging function inside Facebook, and because 2011, Facebook has made Messenger into a standalone app utilizing itself and appreciably improved on its features. Businesses can now advertise, create chatbots, ship newsletters, and greater on Messenger. These elements have given corporations a myriad of new approaches to have interaction and join with their customers.

If you are wondering about the usage of Messenger for your business, right here are seven approaches you can use Messenger for your marketing.

Read this Interesting Facts

5. WeChat – 1.06 billion MAUs

WeChat grew from a messaging app, simply like WhatsApp and Messenger, into an all-in-one platform. Besides messaging and calling, customers can now use WeChat to keep on-line and make fees offline, switch money, make reservations, ebook taxis, and more.

WeChat is most famous in China and some components of Asia. If you are doing enterprise in these areas (where social media structures like Facebook are banned), WeChat ought to be a proper alternative.

6. Instagram – 1 billion MAUs

Instagram is a picture and video sharing social media app. It approves you to share a broad vary of content material such as photos, videos, Stories, and stay videos. It has additionally lately launched IGTV for longer-form videos.

As a brand, you can have an Instagram commercial enterprise profile, which will furnish you with prosperous analytics of your profile and posts and the capacity to time table Instagram posts the use of third-party tools.

To assist you to get commenced and succeed, here’s our whole information to Instagram marketing.

7. QQ – 861 million MAUs

QQ is an on the spot messaging platform that is extraordinarily famous amongst younger Chinese. (It is used in eighty international locations and additionally reachable in many different languages.) Besides its immediately messaging features, it additionally permits users to enhance their avatars, watch movies, play online games, keep online, blog, and make payment.

I have to admit I don’t recognize a lot about QQ however Carrie Law from ClickZ has written a beneficial short introduction to QQ for marketers. It appears that whilst QQ, a desktop-native platform, used to be the pinnacle social media platform in China, WeChat, a messaging app from the equal father or mother company, has taken over its place.

8. Tumblr – 642 million MUVs

Tumblr is a microblogging and social networking website online for sharing text, photos, links, videos, audios, and more. People share a broad vary of matters on Tumblr from cat photographs to art to fashion.

On the surface, a Tumblr weblog can appear simply like any different websites. So many blogs that you come throughout online would possibly be the usage of Tumblr!

If you desire to reflect on consideration on Tumblr for your marketing, Viral Tag has written starter information to Tumblr marketing.

9. Qzone – 632 million MAUs

Qzone is any other famous social networking platform based totally in China, the place customers can add multimedia, write blogs, play games, and beautify their very own digital spaces.

According to many humans on Quora, Qzone looks to be extra famous amongst young adults (while WeChat is greater famous amongst adults). But the upward shove of mobile-based structures like WeChat regarded to have brought about a decline in the reputation of desktop-based systems like Qzone.

10. Tik Tok – five hundred million MAUs

Tik Tok (also acknowledged as Douyin in China) is a rising tune video social network. It was once the world’s most downloaded app in the first quarter of 2018, beating Facebook, Instagram, and different social media apps.

My preliminary impact is that it appears like Instagram for quick track movies (though I’m positive it’s greater than that). Users can report movies up to 60 seconds, edit them, and add songs and different effects.

While it is most famous in Asia, my hunch is its reputation would possibly unfold to the west. It has these days received Musical.ly, a comparable tune video social community the place eleven Sina Weibo – 392 million MAUs
Sina Weibo is regularly acknowledged as Twitter for Chinese customers (since Twitter is banned in China). It has aspects comparable to Twitter — 140-character microblogging, importing of snapshots and videos, commenting, and verification of accounts.

12. Twitter – 335 million MAUs

TOP 21 SOCIAL MEDIA PLATFORM

Twitter is a social media website online for news, entertainment, sports, politics, and more. What makes Twitter distinctive from most different social media websites is that it has a robust emphasis on real-time data — matters that are occurring proper now. For example, one of the defining moments in the Twitter records is when Janis Krums tweeted the photo of an airplane that landed in the Hudson River when he used to be on the ferry to choose the passengers up.

Another special attribute of Twitter is that it solely lets in 280 characters in a tweet (140 for Japanese, Korean, and Chinese), in contrast to most social media websites that have a good deal greater limit.

Twitter is additionally frequently used as a patron provider channel. According to advertisers on Twitter, greater than eighty percentage of social consumer carrier requests show up on Twitter. And Salesforce calls Twitter “the New 1-800 Number for Customer Service“. There are many social media client carrier tools, such as Buffer Reply, on hand now to assist you manipulate social consumer carrier conversations.

13. Reddit – 330 million MAUs

Reddit additionally acknowledged as the front web page of the Internet is a platform the place customers can put up questions, links, and images, talk about them, and vote them up or down.

There are subreddits (i.e. committed forums) for rather tons whatever below the solar (and above). Subreddits, however, have specific ranges of engagement so it’s gorgeous to look up to see if there are famous subreddits that your company can be section of. For example, r/social media tend to be fantastically quiet so we are not often on Reddit.

Besides submitting your content material to Reddit and taking part in discussions, you can additionally locate content material thoughts and promote on Reddit.

14. Baidu Tieba – 300 million MAU

Baidu Tieba is a Chinese online discussion board created by using Baidu, the biggest Chinese search engine in the world. My interpretation of Wikipedia’s description is that Baidu Tieba looks to be comparable to Reddit, the place customers can create a discussion board thread on any theme and engage with one another.

15. LinkedIn – 294 million MAUs

LinkedIn feed screenshot
LinkedIn is now extra than simply a resume and job search site. It has advanced into an expert social media website the place enterprise specialists share content, community with one another, and construct their private brand. It has additionally grown to be a vicinity for corporations to set up their concept management and authority in their enterprise and entice intelligence to their company.

To assist you develop your LinkedIn Company Page follower, we have written a weblog submit masking an easy five-step strategy.

LinkedIn additionally provides advertising and marketing opportunities, such as boosting your content, sending personalized advertisements to LinkedIn inboxes, and showing commercials via the aspect of the site.

16. Viber – 260 million MAUs

Viber app screenshot
On the surface, Viber is pretty comparable to important social messaging apps such as WhatsApp and Messenger. It approves customers to ship messages and multimedia, call, share stickers and GIFs, and more.

However, Viber gives many greater possibilities for businesses. As a business, you can purchase ads, promote your company via stickers, interact with your community, show your merchandise in the purchasing section, and furnish client service.

17. Snapchat – 255 million MAUs

Snapchat find out the screenshot
Snapchat is a social media app that focuses on sharing photographs and brief movies (as acknowledged as snaps) between friends. It made the Stories layout popular, which finally proliferated on different social media systems like Instagram. But the upward thrust of Instagram Stories appeared to have hindered Snapchat’s increase and marketers’ activity in the use of Snapchat for their manufacturers in general.

If you are no longer acquainted with Snapchat, here’s our beginner’s information to Snapchat. Or if you are undecided between Snapchat and Instagram, we wrote a little contrast of Snapchat and Instagram for brands.

18. Pinterest – 250 million MAUs

Pinterest feed screenshot
Pinterest is a vicinity the place humans go to find out new matters and be inspired, pretty in contrast to most social media websites the place engagement is the foremost focus. According to Pinterest, seventy-eight percentage of customers say that content material on Pinterest from manufacturers is beneficial (much greater than that on different sites). This offers your manufacturer a special chance to form their buying decisions.

As Pinterest customers desire to be stimulated to attempt or purchase new things, having a presence on Pinterest ought to assist put your company on their minds. Here are some suggestions on the use of Pinterest for a commercial enterprise that the Pinterest group shared with us.

19. Line – 203 million MAUs

Line app screenshot
The line is a multi-purpose social messaging app that lets customers message, share stickers, play games, make payments, request for taxis, and store online. It is the most famous messaging app in Japan and is additionally famous in different areas in Asia.

Brands can create respectable money owed on Line to share information and promotions, which will show up on their followers’ timeline.

20. Telegram – 200 million MAUs

Telegram app screenshot
Telegram is comparable to most social messaging apps and is regularly recognized for how impervious it is as a messaging app.

There are quite a few approaches manufacturers can make use of Telegram, except imparting one-on-one client support. For example, manufacturers can create chatbots for the Telegram platform or make use of Telegram’s channel characteristic to broadcast messages to a limitless quantity of subscribers.

21. Medium – 60 million MAUs

Medium homepage screenshot
Medium is an online publishing platform with a social community element. It’s free to submit on Medium and free to study most articles. Some articles are reserved for solely paying members.

Besides publishing unique content material on Medium, it’s pretty frequent for manufacturers to republish their weblog posts from their agency weblog onto Medium to lengthen their reach. (That’s what we’re doing here at Buffer.)

If you prefer to test with Medium, we wrote information to Medium for entrepreneurs and a weblog put up on the 9 techniques we tried on Medium.

TOP 21 SOCIAL MEDIA PLATFORM

Over to you: Which websites are your manufacturer on?
Regardless of the measurement of the social media sites, it’s most necessary to reflect on consideration on whether or not your brand’s goal target audience is energetic on these social media sites. That said, large social media sites, like Facebook, tend to cowl a vast vary of pastimes and topics, which makes it appropriate for most brands.

Which social media websites are your company on? Why did your company select to be there?

P.s. Buffer Publish lets you time table social media posts to six of these 21 social media web sites — Facebook, Instagram, Twitter, LinkedIn, and Pinterest. If you favor manipulating greater than one social media debt on any of these six, we would love for you to strive for free for 14 days and journey what it can do for your business.

TOP 21 SOCIAL MEDIA PLATFORM

Hasnain Hazarewal

Monday, June 29, 2020

TOP 21 SOCIAL MEDIA PLATFORM